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| Automotive Computing Slowed By Roadblocks |
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posted by Editor on Monday May 20, @03:38PM
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According to these articles on CNet and ZDnet, the passion for automotive computing (a.k.a. telematics) has cooled down following the optimism in the late 90's. During the recent Telematics 2002 conference, experts cited a number of obstacles that are slowing its progress, including conservative automobile dealers and lack of consumer acceptance for wireless devices embedded in vehicles. Also, executives at the leading automobile manufacturers made a strategic misstep by assuming they could compete directly against wireless providers, with plans to offer cellular and satellite products and services that worked only in the automobile. Since then, they have come to realize that telematics is a subsegment of the great wireless market, and not a separate market. However, optimists still predict that within five years embedded diagnostic technology could allow mechanics to detect engine problems remotely and alert drivers before breakdowns occur. Also, 50 percent to 70 percent of calls made by 120 million wireless phone users in the United States begin in automobiles, so customers are clearly accustomed to using wireless devices on the road.
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